Search Everywhere Optimization Built for the Way B2B Discovery Works Now
*Search everywhere optimization. Starting at $3,000/month.
Search isn’t one channel anymore. And SEO can’t be either.
We engineer visibility across search engines, AI answers, and decision-shaping surfaces, so B2B buyers discover you first, trust you faster, and choose you sooner.
We align it with product, sales, and marketing to turn visibility into pipeline and revenue.
Search has changed.
Most SEO strategies haven’t.
Traditional SEO still optimizes for
- Optimizes for rankings on a SERP
- Treats keywords as isolated targets
- Measures success by clicks and sessions
- Assumes discovery starts on Google
- Competes page vs. page
- Stops at “being found”
But modern search behaves differently
- Optimizes for inclusion in AI-generated answers
- Builds topic authority, not keyword coverage
- Measures presence, repetition, and influence
- Spans Google, AI engines, communities, and review ecosystems
- Competes narrative vs. narrative
- Shapes decisions before the click
So even if you rank
- You may not get cited
- You may not influence early-stage decisions
- You may not show up where research actually happens
This is the gap SEO Strategy Lab exists to close.
What we do: Search Everywhere Optimization
We help companies stay visible across all discovery and conversion-influencing platforms.
- Search engines
- Content discovery platforms
- LLM-powered research tools
- AI answer engines
- App stores, video platforms, and social search
- Brand and entity knowledge graphs
Our work is built for companies that rely on inbound, content, and product-led growth, and want search to influence revenue, not just traffic.
A strategy-first SEO model
(no silos, no guesswork)
Most SEO underperforms because it operates alone.
At SEO Strategy Lab, we align search strategy with
- Product positioning
- Sales enablement
- Customer support insights
- Content and growth marketing
This alignment allows us to
- Map search demand to revenue stages
- Create content that supports real sales conversations
- Build authority AI systems actually trust
- Ensure SEO compounds instead of plateauing
SEO doesn’t sit in a corner here. It becomes part of how your business grows.
Our full search optimization stack
You don’t need to care about every acronym.
You do need a strategy that accounts for how search actually works today – across engines, AI systems, platforms, and buyer journeys.
Content SEO
We design and optimize content around how buyers research, compare, and decide - not just keywords. This ensures your content ranks, gets cited, and supports revenue conversations across the funnel.
Content SEO
We remove the structural and performance bottlenecks that limit visibility across search engines and AI systems. From crawlability to page experience, this creates a stable foundation everything else depends on.
On-page SEO
We optimize how individual pages communicate relevance, intent, and authority to both users and machines. This ensures clarity for search engines, AI models, and real buyers scanning your content.
Off-page SEO
We build authority signals that strengthen trust, credibility, and brand presence beyond your website. This goes beyond links to include contextual mentions, brand signals, and ecosystem visibility.
SEO architecture & crawl optimization
We design site structures that make it easy for search engines and AI crawlers to understand what matters most. This improves indexation, internal equity flow, and long-term scalability.
Programmatic SEO
We use structured templates and data-driven frameworks to scale high-intent content efficiently. This allows you to capture long-tail demand without sacrificing quality or relevance.
Entity & semantic SEO
We optimize your brand, product, and concepts as entities - not isolated keywords. This helps search engines and AI systems understand who you are, what you do, and where you’re authoritative.
Structured data & knowledge graph optimization
We implement structured signals that make your content machine-readable and citation-ready. This improves eligibility for rich results, AI summaries, and knowledge graph inclusion.
International & localized SEO (US & UK focus)
We align search strategy with regional intent, language nuance, and market-specific demand. This ensures visibility where your buyers are actually searching and evaluating.
AI-driven SEO
We design and optimize content around how buyers research, compare, and decide - not just keywords. This ensures your content ranks, gets cited, and supports revenue conversations across the funnel.
AEO (Answer Engine Optimization)
We optimize content to be selected as direct answers by AI assistants and answer engines. This increases visibility in zero-click and summary-driven search experiences.
LLM SEO
We structure content so large language models can understand, reference, and cite your brand accurately. This improves how your company shows up in AI-led research and recommendations.
GEO (Generative Engine Optimization)
We optimize for how generative systems synthesize and surface information, not just rank pages. This ensures your brand influences narratives formed inside AI responses.
SERP feature & AI visibility optimization
We optimize for featured snippets, AI overviews, PAA, and emerging SERP formats. This expands visibility beyond blue links and captures attention earlier in the journey.
Trust & authority SEO (E-E-A-T)
We strengthen signals of expertise, experience, and credibility across content and brand presence. This is critical for both AI trust and buyer confidence in competitive categories.
Search experience optimization
We align content structure, UX, and messaging with how users actually consume search results. This improves engagement, comprehension, and downstream conversion impact.
Platform-specific SEO (App Store, video, social search)
We optimize discovery across platforms where search behavior is increasingly shifting. This ensures your brand shows up beyond traditional web search.
Search intelligence & demand analysis
We analyze search data to understand where demand exists and where it’s being missed. This informs what to build, what to prioritize, and what to ignore.
Query and intent clustering
We group search behavior by intent, not just keywords. This creates clearer content strategies and stronger alignment with buyer journeys.
Visibility tracking across AI and SERP surfaces
We track how and where your brand appears across traditional search and AI-powered interfaces. This gives a more accurate picture of real-world visibility.
Revenue-aligned SEO reporting
We connect search performance to pipeline, adoption, and revenue influence. Because rankings only matter if they move the business forward.
If your buyers search for it, ask about it, or compare it - we optimize for it.
Who this is for
SEO Strategy Lab works best for:
- B2B SaaS (Series A-C)
- VC-backed startups preparing to scale inbound
- Mature SaaS companies (10-200 employees)
- Enterprise & mid-market B2B teams
- Search-led companies with content-driven growth
If search plays a role in how customers discover, evaluate, or trust your product, this is for you
- You’re looking for cheap, high-volume link building
- You want SEO “deliverables” without strategic context
- You expect results in weeks, not months
- You’re optimizing only for traffic, not revenue
- You want SEO to run independently of product, sales, or marketing
- Think long-term
- Care about quality and compounding impact
- Are willing to align teams around growth, not channels
Not for everyone
(and that’s intentional)
Pricing & engagement model
We work as a long-term search partner, not a task-based vendor.
- Monthly retainers only
- Fixed scope with flexibility
- Scale up or down as priorities and results evolve
- Engagements start at $3,000/month.
- Most teams invest between $4,000-$6,000/month, depending on scope and complexity.
How teams work with us
Strategy + execution
(fully outsourced)
For teams that want a senior partner owning:
- Search strategy and planning
- Execution across all search surfaces
- Iteration, optimization, and reporting
Best for teams without in-house SEO capacity or those looking to offload execution entirely.
Advisory
(strategy-led)
For teams with in-house execution:
- Clear search roadmap
- Modern SEO and AI-search frameworks
- Ongoing strategic guidance and reviews
Best for marketing leaders who want clarity without outsourcing everything.
Why The SEO Strategy Lab
- An extension of Contensify, a B2B SaaS content and growth agency with 11 years of experience
- Led by Vanhishikha Bhargava, with 13+ years building and scaling search-driven growth programs
- Built for how search works now and where it’s headed next
- 11+ years in SEO and content-led growth
- Deep experience working with US & UK markets
- Operator-led, not vendor-led
Proof & results
Increase in Qualified Inbound Leads
Appbrew had decent traffic, but growth was capped by cannibalization, unstable rankings, and crawl inefficiencies. We fixed structural conflicts, improved crawlability, refreshed core content, and optimized for AI visibility, resulting in stable SERP positions, top AI recommendations for key queries, and a 42% lift in qualified inbound leads.
High-Value SQLs Every Quarter
When ZenAdmin came to us, organic traffic was negligible and search wasn’t contributing to pipeline. Within six months, we rebuilt their search strategy around buyer intent and decision-stage discovery, turning organic visibility into a consistent source of qualified, sales-ready leads.
of Sales-Qualified Leads Driven by Organic Search
STOQ partnered with us at an early stage, with minimal search presence and no predictable inbound engine. We built their organic foundation from scratch, establishing topic authority, decision-stage content, and AI visibility. In 6 months, 70% of STOQ’s sales-qualified leads were driven by organic search.
Stop optimizing for one channel
Search is no longer one destination. And SEO can’t afford to be one-dimensional.
If you’re ready to:
- Move beyond keyword obsession
- Tie search visibility to revenue
- Show up where your buyers actually research
- Build authority AI systems trust
The SEO Strategy Lab is built for you.
Book a SEO strategy call
We’ll walk through where you’re visible today, where demand is leaking and how search can better support your growth goals.